Frequently asked questions

What is Ambit?

Ambit is a personal tool for remembering the people in your life and staying in touch with them. You describe people and conversations in natural language; Ambit remembers the details and nudges you when it's time to reach out. No feeds, no streaks, no noise.

What does "ambit" mean?

Ambit (noun): the scope or range of someone's interests, social influence, or sphere of activity. Your ambit is the set of people your life genuinely touches.

Who can use Ambit?

Anyone 18 or older. Ambit works in any modern web browser on desktop or mobile. It's currently in early access and free to use.

What is Dunbar's number?

Anthropologist Robin Dunbar found that humans can meaningfully maintain about 150 relationships, organized in nested layers of closeness: roughly 5 closest people, 15 close friends, 50 good friends, and 150 in the wider network. Ambit organizes your people in these same layers, with different contact rhythms for each... because trying to treat all 150 like your inner 5 is how people burn out on staying in touch.

Why is there no delete button on people?

Because you don't delete people in real life. Relationships change over time. Someone close may drift. Someone distant may return. But, that doesn't erase the time and experiences you've shared. So, Ambit archives instead of deletes: archiving someone removes them from your circles and stops all nudges about them while preserving your history together. You can restore an archived person anytime. If you genuinely need to permanently erase someone and all associated data, that option exists inside the archive flow. It just asks you to be sure.

Does Ambit contact the people in my network?

Never. Ambit only ever communicates with you. The people you add are never contacted, notified, or made aware of anything. Your Ambit is private to you.

Is my data private?

Yes. Your data is yours, stored securely, never sold, never used to train AI models, and never shared with advertisers. See our Privacy Policy for full details.

What are nudges?

Nudges are gentle, specific suggestions to reach out based on things you've actually shared with Ambit. A promise you made. A friend's birthday. Someone you haven't talked to in a while. Ambit shows you a small number of nudges at a time, because the goal is real connection, not a to-do backlog.

Why does Ambit cap my Inner 5 at five people?

The caps are the point. Dunbar's research shows attention is finite when everyone is "close." No one is. The caps gently force the honest question: who actually occupies this space in my life right now? You can always move people between circles as relationships evolve.

Can I use Ambit by text message?

SMS support is coming soon. You'll be able to text Ambit about someone you just met and have it logged automatically, and receive your daily nudges by text. Details on our SMS Policy page.

What SMS messages does Ambit send?

If you opt in, Ambit sends: a short daily digest at a time you choose (people worth reaching out to, promises coming due, upcoming birthdays), confirmation replies when you text Ambit to log something, and rare account-related notices. Ambit never sends marketing or promotional messages, and never messages anyone but you.

Why am I receiving messages from Ambit?

Because you opted in. Ambit only sends SMS to users who entered their phone number and checked the consent box in their account settings or during onboarding. If you believe you're receiving messages in error, reply STOP and contact us at team@personalambit.com.

How do I opt in to SMS?

Sign in to Ambit, go to Settings → SMS Messaging, enter your phone number, and check the consent box. Full details are on our SMS Policy page.

How do I stop SMS messages?

Reply STOP to any message from Ambit and delivery stops immediately. You can also turn off SMS in Settings → SMS Messaging. Reply HELP to any message for assistance.

How do I contact Ambit?

Email team@personalambit.com, or see our Contact page.

How much does Ambit cost?

Ambit is currently free while in early access. If someone sent this to you, congratulations! You're probably in their ambit :)